Hypothetically. If they ever got good. Don't see it until they coordinate it with the mall opening.
There will eventually be a spike in demand sometime. 1970, after they won a WS, and 1986, the year they won a WS after having a great '85 team, are the two big examples that they have to win in order to see a huge surge.
In terms of the Mets offering perks when things are bad and pulling them back when things are good, that is nothing new. It even happened during the glory years. I first got my Shea FST right after the 1984 trade for Gary Carter. Second row mezz box behind first base, which showed how poor demand had been before that, and they had to incentivize it further by offering a deal that you could buy one extra post-season ticket for every seat in your plan.
They just missed the playoffs in 1985 but kept the deal, so, I had four tix apiece for the 1986 post-season.
In 1987 it became one extra seat for every two seats in your plan, but they missed the playoffs.
In 1988 they were back in the playoffs but the deal was gone.
There was no creative array of perks to manipulate like there is today, but the approach was the same: Offer incentives when you need to, then pull them back when you don't.
They've built in a few outs in the perks list that they can tweak without a full-scale pullback:
- "lowest price" (i.e., the floating box office price will never be lower than the STH price) - lots of wiggle room there for raising prices across the board, of course.
- "vouchers for free tickets" - while it's been consistent over the past 3 years or so in being 5 vouchers good for sets of 4 tickets each, they have started excluding games by promo dates as well as all the Marquee games (bobbleheads, post-game concerts and fireworks), and I wouldn't be surprised if in the future they started giving out fewer vouchers, restricting them to weekday/night games and/or not giving out as good locations when redeemed.
- other perks: they've already shuffled around the "benefit package" offerings regarding one-of-each-promo, free tickets, discounted parking vs. meal card, etc., those could get dialed down to something of more nominal, or the "20 free tickets for a group outing" could end up in Prom Reserved OF instead of Baseline Box.
All the ticket exchange type benefits are already limited to N times per month/year, they might get reduced in frequency, but more generally the need to do "exchange tickets for past unused games" would presumably practically disappear if they consistently sold quickly for original value net of fees on StubHub or elsewhere, as they would/should if the team were doing well and the ballpark closer to a consistent sellout.
The other perks, like the random selection to read out the starting lineup or declare "Play Ball!" or to play catch on the field, are relatively low cost ways to bind fans to the team without throwing money or income away, look for those types of perks to stick around.
«Telle est la vie des hommes. Quelques joies, très vite effacées par d’inoubliables chagrins. Il n'est pas nécessaire de le dire aux enfants...» (Marcel Pagnol)