Marketing is important and connecting with fans is crucial - especially in an age when media has unprecedented power in projecting image. Rather than try to squeeze every penny possible out of the live baseball experience, it's possible to generate strong profits while using the stadium experience as a marketing tool to enlarge the audience. Enlarging the audience should be the main objective, so television profits can be maximized.
You talk about casual fans, but they're not going to pay $150 for a Mezzanine seat. Wilpon's stadium pricing strategy was aimed at the die hards with no eye towards growth of the audience. If anything it was a strategy for shrinking the audience, to the long term detriment of profitability via advertising and television.
The proof of the pudding is in the eating. We got to see this plan in action. As I predicted in advance, it was a disaster that generated considerable ill-will for the franchise and inflicted considerable harm on the Mets brand.