
Originally Posted by
RightEGirl
Hi all!
What an interesting thread, imbued with great passion throughout. I think we should be grateful for such passionate discussion on such an important topic. I have been following this thread for several months, and although I don't often have enough time to post in here (or in Baseball Fever, in general), I have been thinking in great depth about how a true WMLB league could be started, and I have a few ideas. Not being a MLB insider, however, some of my ideas or assumptions may be a bit naive or unworkable, but perhaps we can use this post as a jumping off point for further discussion and/or development?
First, a little background. As has been stated in this thread already, really to make a league work, you obviously need money, and the two logical sources seem to be: 1) From some cooperative agreement with MLB and/or 2) from advertising revenue and licensing agreements generated via television coverage. Now for the purposes of my post, let's assume that MLB would consider a cooperative effort, but will pony up no actual money (I'll get to this later). So, for the sake of discussion, let's assume that we need advertising revenue derived primarily from television coverage. Okay, allow me to digress for a moment: I asked my roommate, a former college Fastpitch player, an Atlanta Braves fan, and a viewer of both NCAA Softball games and MLB games if she would watch a WMLB game if it were televised. Her answer? Not if it conflicted with a televised Fastpitch Softball game. Now that got me to thinking about avoiding competition and creating cooperation. It also led me to wonder why Arena Football is reasonably popular on TV. The answer? I think it's clear that it provides an outlet in the "off-season" of the NFL for football "junkies." It's also interesting, because it's a little different game than regular NFL ball. Okay, sorry this is long, but follow with me:
What if instead of competing for television space against MLB, we become the OFFSEASON alternative??? I know, I live in a snowy place too, but here are my ideas:
1) We develop the league in the Southern tier states where it's warm enough to play baseball in the winter...California, Arizona, Florida, etc. At least initially until the league could grow into spring/summer/fall league and hold its own (if possible). This doesn't mean that only "Southern" players could make the team, but just that you would be based in the South during the season. Another advantage to this is the wealth of talent both in baseball and in fastpitch softball players (who are converting to baseball) to draw upon in California, Arizona, and Florida. Increasingly Texas is coming to the forefront as well. Hey, it may not always be 70 or 80 degrees, but if we want this to work, we may have to play in 55 or 65 degress...or maybe less.
2) We make a cooperative agreement with MLB to use their "Spring Training" ball parks and facilites...they donate the use and upkeep for advertising. Most of the parks are nice and seat enough fans for a good start in the league, without paying for a huge venue that is disheartening to see all the empty seats.
3) We COOPERATE with (rather than compete against) MLB, by starting our season as the MLB World Series is finishing up (and get promotional commercials, appearances at ball parks etc.), and we end our season about the time of Spring Training with our own World Series that draws on Spring Training crowds. Maybe the MLB teams work out in the morning and we have a game in the afternoon or vice versa. Maybe we can even tie in to existing Cactus League or Instructional League attendance. It would be great if we could get MLB to introduce us at games, etc. Put players in attendance up on the big screen, roll a few clips, etc.
4) I could envision 6 to 8 teams for start-up, all southern cities to begin with. Small enough not to break the bank, but large enough to hold interest and develop a city or regional fan base.
5) Announcers/Commentators might be easier to come by than we'd imagine...if we sell our league as an opportunity for "rookie" broadcasters from ESPN, Fox Sports, NBC, etc. to be a proving or training ground for their up and comers.
6) As I understand it, umpires must also spend a certain amount of time in each level in the Minors to work their way up to the Bigs. Perhaps with an agreement with MLB, our WMLB (or whatever is marketable for a name) would allow them credit for AAA or AA or whatever level they think is appropriate. Naturally, as the league develops, we will have big name commentators and Major League umps, but we have to start somewhere. My grandfather used to say, "You can't steer a canoe that isn't moving." A wise man, I think. Let's see if we can get the canoe moving.
Some other ideas:
A) Have an International Series with teams from Australia. Their summer is our winter, after all, and the Aussies would be in the height of their season when we're at the height of ours (February).
B) Generate development interest by filming a new "League of their Own", Women's Baseball Renaissance film.
C) Associate (if possible) with Major League clubs and affiliates wherever possible... for example, if we used the Twins' facilities in Fort Myers, FL (site of some of the 2007 WWS games), there might be a natural tie-in.
D) Perhaps by starting a league that is in the MLB Off-season, maybe some players, assistant coaches, trainers, etc. might be interested in taking an active role in the WMLB? As community service? Good PR? Or?
Okay...now these are just some of the ideas...of course, the number one problem is payroll for players. I don't think many of us would be so greedy that we wouldn't just take enough of a salary to survive, especially to get everything started. I honestly don't know where the payroll money would come from. It has been a continuing problem in the NPF (National Pro Fastpitch League), but several teams do continue to struggle along on sponsorships, gate receipts, promotions and some website advertising. Ideally, MLB clubs/Minor teams would bankroll the equivalent of a AA salary for 6 or 8 women's teams, recouping investment off future earning, television spots, etc. It's an investment of $$$ with (I think) a decent prospect of good return...as long as we are the "off-season" alternative. I deeply believe we have the opportunity to be far more successful financially than the NPF, though, if we market ourselves in the off-season. I don't know about any of you, but I've been VERY much wanting to see ANYTHING baseball related lately! In other words, I think A LOT of baseball fans would watch WMLB during October to February. Our target audiences would be:
1) Baseball Fans of both genders
2) Softball fans and players
3) Women sports enthusiasts
4) Women in General
5) Non-Football watchers (perhaps)
Okay...I'm out of ideas for now. Thanks for your patience in reading this really long post! I look forward to your thoughtful and constructive replies and discussions.
Best to all,
Tiffany J. Brooks
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