He means free advertising when broadcasters, fans, & signage mention the park by sponsor name. The advertiser does pay, but it's only the team that benefits. NYC put down its foot somewhat with Citi Field. On city signage, they don't call it Citi, they call it things like "Mets Willets Point", "Mets Baseball". The city didn't want to give that "free" advertising, and good for them. Not only do most cities have the name on all highway signs (and have to update after all name changes), but many have corporate logos as well.



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