Bud's being fundamentally dishonest, but in a very specific sense he's telling the truth. The Wilpons have the money to spend. They just choose not to spend it on the Mets. Let's examine this, which will address your earlier question.
We've already agreed the Forbes numbers are largely nonsense.
Here are some more reasonable numbers that give an idea of a team's cash-flow. The publication of these helped generate the SEC investigation into the Marlins:
http://deadspin.com/5615096/mlb-conf...-to-see-part-1
There are enough line items in these different budgets to give a broad industrywide picture of revenue and expenses. What's interesting is overall costs outside of salary don't vary radically from team to team, market to market. Whether it was the Angels or the Marlins, operational expenses minus salary were around $80M-$90M.
Let's try to figure out how much the Wilpons clear from the Mets in a given year.
Stadium Revenue
In Fred's New Yorker interview, it was said 200,000 fans = $25 million in revenue That means between tickets, concessions, bars and restaurants, suites, merchandise, parking, fees, etc., each fan coughs up an average of $125 throughout the ballpark.
Seems like a lot, but tickets are expensive and Aramark set new records for sales when they opened "Citi" Field. Everything costs a lot and I've been there with friends who've blown hundreds. A decent ticket, T-shirt and food will do it.
The Mets drew about 2.2 million last year, which would then equal $275 million. Even with discounts and no shows this past year I'd have to figure they're around $200 million or better. I do wonder how many different separate business entities this revenue flows through. I'd guess only a part of this would show up on a Mets balance sheet. Margin minus players salaries would be about 60%.
T.V. Revenue
Doug Stoffa figured this revenue was $250M. I think that might be a little low. Last recorded revenue for SNY alone I saw was $250 million. The Mets probably get an additional $50 million from their share of MLB's national T.V. contract (1/30th of $1.5B). Let's break it down.
The Mets entity gets around $70 million of SNY revenue off the top - a royalty check with no SNY expenses deducted. SNY keeps the rest of the T.V. revenue. That means the Wilpons get 65% of the remainder and their partners get 35% presumably in exchange for supplying infrastructure, which relieves the Wilpons of a major expense. Margins are therefore probably very high.
So $120M of their T.V. revenue would be royalty checks with no expenses, the rest has operating expenses, but since they're using other companies' already existing infrastructure they're probably not incredibly high. So let's say they have a 70% net margin on the combined T.V. revenue.
Other Expenses
Between the naming rights deal and PILOT program, I don't think the Wilpons actually pay anything for the new stadium. I'm not sure if there's any rent paid to NYC on the land anymore, but it was always nominal and the Wilpons were always delinquent anyway.
Minor League Baseball is run for profit and makes money for the Wilpons. To make this calculation easier I'll assume cost and profit of player development largely cancel each other out. Any expense is marginal.
Not entirely sure, but I believe even the cost of medical staff is done as a sort of endorsement deal of one hospital or another. Teams don't break the bank with these.
Overall Net Revenue
Let's say they gross $200+ million for ballpark operations and close to $250 million for television. That's $450M.
A $180M payroll (appropriate to the market) is 40% of revenue.
With a payroll appropriate to the market their net margin on total revenue would be around 25%, or close to a highly successful internet company like Facebook. New York is a great market and inherently lucrative. With their own regional sports network the Wilpons could afford Yankees type payrolls.
With a payroll of half of what's appropriate to the market, the Wilpons net margin must be near 45%, which is almost unheard of in businesses of any scale. Their net profits probably exceed those of almost any other team in the game. I think this is a pretty close estimate. Maybe Mr. B or some other accountant by trade might do us the favor of chiming in.
Obviously, short term this is very profitable. Long term, though, it's a very destructive strategy for the team and the sport. The Wilpons are draining an enormous amount of goodwill that took generations to build. Bud is a corrupt old fool on many levels. I'm sure he has reasons for enabling Wilpon, Loria, etc. None of us are privy to them, but they certainly exist. Whatever the reasons, he's causing the sport incalculable damage.
I believe the Wilpons will spend again when they're ready to launch the "baseball neighborhood" and will expect the fans to come back like nothing happened. Maybe many will. I'm done being a customer of theirs like I once was. Any illusions I had that baseball is anything more than a septic, cynical business are gone. I don't even think a winning team will be enough to cleanse what Bud and his cronies have done to the Mets and Major League Baseball.
Steinbrenner wanted to win and gave Yankees fans value. Ricketts hasn't been around long enough to make any judgments. Nobody ever said any of the others were stupid, just parasites who are destroying the sport.
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