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White Sox Set Season Ticket Record(800th White Sox Thread!)

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  • White Sox Set Season Ticket Record(800th White Sox Thread!)

    White Sox set season ticket record
    By Scott Merkin /

    CHICAGO -- If the White Sox are able to repeat their World Series title in 2006, then the organization might want to symbolically commission a championship ring for the fans who have so staunchly supported the team.

    This level of devotion reached new heights on Tuesday, when the team announced that the 2006 season ticket base has been pushed over 20,000 for the first time in club history. This increase works hand-and-hand with the offseason improvement of the team, allowing general manager Ken Williams to raise the payroll to $95 million.

    It's a symbiotic relationship between the personnel and marketing side of the White Sox, the same way the great chemistry among the team in 2005 helped produce the group's first title.

    "Kenny will call and ask us questions, and he can have any piece of information he needs," said Brooks Boyer, the White Sox vice president of marketing, of the direct effect ticket sales has on the team's status. "He wants to know where the revenues are going to be, and we communicate.

    "He'll say to us, 'This is where I think we are going. Can we get there?' And [chairman] Jerry [Reinsdorf] puts his thoughts in. We work as a team. Whatever we can do to support him and the product on the field, that's what we are here to do.

    "Our sales people understand they are ultimately making a difference in the product," Boyer said. "Kenny, myself and every other person that works here, we are here to provide a great experience and a great team. That's where the support stems from."

    Boyer would not comment on the percentage of increase in regard to season tickets from 2005 to 2006. He also couldn't put a number on how many fans purchased season tickets in order to get playoff tickets during the previous postseason.

    Any full-season ticket plan purchased after Jan. 15 and any partial (13 and 27-game) plan purchased after Jan. 9 will not have options for postseason tickets due to the high demand. Full- and partial-season tickets without postseason options will continue to be sold. A limited number of leased suites with postseason options still are available.

    A waiting list for White Sox season tickets with postseason options has been created. Fans who purchase full-season tickets with no postseason options will be accommodated prior to those on the waiting list.

    Fans wishing to purchase full- or partial-season (13- or 27-game) ticket packages without postseason options or wanting to add their names to the waiting list may visit or contact the White Sox sales department at (312) 674-1000.

    Individual game tickets to 2006 White Sox home games at U.S. Cellular Field, originally scheduled to go on sale Jan. 27, will go on sale Friday, Feb. 17 at 10:00 a.m. CT online at, through Ticketmaster phone lines at (312) 559-1212 and (866) SOX-GAME and at Chicagoland Ticketmaster outlets. With season tickets still being purchased, even after Tuesday's announcement, and group ticket demands remaining to be serviced, the individual sale date was pushed back in order to put the maximum amount of tickets on the market.

    "It's exciting, but it's also tough," Boyer said of the move past 20,000 season tickets for 2006. "Other fans who want season tickets won't have the option. If we were to go on sale right now with postseason tickets, we just don't have any.

    "I think people have jumped on our bandwagon. This is a fun team to support. Basically, looking at what we have been able to accomplish on and off the field, the value of our ticket has increased dramatically.

    "If you want seats to the best games, you need to have some sort of season ticket package or buy tickets as soon as they go on sale," Boyer added. "If you know you want to go to a game, you want to make sure you get them early."

    Scott Merkin is a reporter for This story was not subject to the approval of Major League Baseball or its clubs.

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