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  • New Era Pulls Gang Caps

    This one caught my eye. Didn't know if anyone was aware it occurred. Video Footage

    Hat Maker Pulls MLB Caps Made for Gangs
    Friday, August 24, 2007
    By Larry McShane, AP Writer

    New York —

    A lineup of team logo baseball caps denounced as tailor-made for gang members was ordered removed from store shelves by its manufacturer Friday after complaints from baseball officials.

    "It has been brought to our attention that some combinations of icons and colors on a select number of our caps could be too closely perceived to be in association with gangs," said Christopher H. Koch, CEO of New Era Cap. "In response, we, along with Major League Baseball, have pulled those caps."

    The three styles in question used colors and symbols linked to three gangs: an all-white cap with a blue bandanna, the trademark of the notorious Crips; an all-white cap with a red bandanna worn by the rival Bloods; and a black cap with a gold team logo and an embroidered crown, a symbol favored by the Latin Kings.

    "We encouraged and now fully support the decision of cap manufacturer New Era to pull these caps and any others that feature offensive or concerning symbols," read an MLB statement.

    The New York Yankees had joined an anti-gang group, Peace on the Street, in denouncing the hats.

    Both MLB and the Yankees insisted they were unaware of the symbolism in the cap designs, with the New York team noting they were never given a chance to review the new hats until they were already for sale.

    The team was "completely unaware that caps with gang-related logos and colors had been manufactured with the New York Yankees logo on them," said a Yankees statement. "The New York Yankees oppose any garment that may be associated with gangs or gang-related activity."

    On Thursday, protesters demonstrated about the new caps outside several Manhattan stores carrying the merchandise. The stores were selling a version of the hats bearing the familiar interlocking "NY" logo of the Yankees.

    Richard Garcia, a karate instructor who works with Peace on the Street to provide youngsters with alternatives to gangs, said he immediately recognized the hats' colors from his work with former gang members. "My fear was that the wrong kid was going to wear the wrong hat in the wrong neighborhood and get hurt," he said.

    New Era said it would increase its efforts to ensure it had a better working knowledge of gang symbols, names and locations. The Buffalo-based company has produced hats for Major League Baseball since the 1930s.



    I don't think New Era specifically made these caps for these gangs but rather these gangs or whoever might have adopted these caps since they could be easily identified when wearing them. Damn Yankees! :cap:

  • #2
    I just don't like any of those caps. At all. No skin off of my nose if they pull them.
    46 wins to match last year's total

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    • #3
      Originally posted by Dirt Dog View Post
      I don't think New Era specifically made these caps for these gangs but rather these gangs or whoever might have adopted these caps since they could be easily identified when wearing them. Damn Yankees! :cap:
      New Era knew exactly what they were doing; they were marketing to specific target markets with the colors and symbols. The red, blue, and gold are all well known gang colors -- when you throw in the crown on the gold too. New Era is insulting your intelligence if they say otherwise.

      They were taking it to the next step for the kids that leave the stickers on the hats to make it look like they stole it. Everytime I see a kid with the big sticker still on the bill, I just shake my head at the ignorance. Yeah, you look really cool.

      Doug

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      • #4
        Originally posted by Doug Miller View Post
        New Era knew exactly what they were doing; they were marketing to specific target markets with the colors and symbols. The red, blue, and gold are all well known gang colors -- when you throw in the crown on the gold too. New Era is insulting your intelligence if they say otherwise.

        They were taking it to the next step for the kids that leave the stickers on the hats to make it look like they stole it. Everytime I see a kid with the big sticker still on the bill, I just shake my head at the ignorance. Yeah, you look really cool.

        Doug
        Heh heh heh heh. It was because of that sticker thing that I leave the "official license" sticker on any new caps I buy until I wash them; it's usually on the bottom of the brim. That's MY own brand of coolness.
        46 wins to match last year's total

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        • #5
          Yeah, I'd say New Era knew what they were doing with these. I'm no expert on gang symbols and what not. But as far as I know red bandana=bloods and blue bandana=crips.
          "He gave the term 'complete' a new meaning. He made the word 'superstar' seem inadequate. He had about him the touch of royalty." - Baseball Commissioner Bowie Kuhn on Roberto Clemente

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          • #6
            Originally posted by natsnsoxfan View Post
            Yeah, I'd say New Era knew what they were doing with these. I'm no expert on gang symbols and what not. But as far as I know red bandana=bloods and blue bandana=crips.
            I once read something that said even regular ball caps and football jerseys are gang symbols too, but that was years ago. I have no idea if that's true or not.
            46 wins to match last year's total

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            • #7
              Hopefully they'll stop making those putrid BP hats too.
              "I'm happy for [Edwin Encarnacion] because this guy bleeds internally, big-time" -Dusty Baker

              "If on-base percentage is so important, then why don't they put it on the scoreboard?" -Jeff Francoeur

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              • #8
                Originally posted by SamtheBravesFan View Post
                I once read something that said even regular ball caps and football jerseys are gang symbols too, but that was years ago. I have no idea if that's true or not.
                The only examples of these that I know of (I'm totally unfamiliar with gang colors overall) is that the Latin Kings, a gang somewhat prominent in NYC, uses the black & gold colors. Therefore, Pittsburgh Pirates and Pittsburgh Steelers have those colors without modification.

                For that reason, if I see a Pirates cap on someone, especially lacking any other common baseball items, such as a t-shirt or jersey, I'm very wary about that person. Since NFL fans don't t often wear baseball caps, if I see a Pirates cap and a Steelers jersey, I'm especially wary if outside of the Pittsburgh/Philly area.


                Latin Queens



                From HBO: LATIN KINGS: A STREET GANG STORY
                Last edited by Mattingly; 08-27-2007, 03:10 AM.
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                • #9
                  In short I would never wear one of those caps because the rival gang might see me and associate me with the "other" gang and beat me up, or even kill me.

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                  • #10
                    So here I am typing into cyberspace in the year 2007, but at the same time somewhere not too far from me if I wear the wrong hat someone is looking to kill me.

                    As far as we have gone, we have gone no where.

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                    • #11
                      Originally posted by Doug Miller View Post
                      New Era knew exactly what they were doing; they were marketing to specific target markets with the colors and symbols. The red, blue, and gold are all well known gang colors -- when you throw in the crown on the gold too. New Era is insulting your intelligence if they say otherwise.

                      They were taking it to the next step for the kids that leave the stickers on the hats to make it look like they stole it. Everytime I see a kid with the big sticker still on the bill, I just shake my head at the ignorance. Yeah, you look really cool.

                      Doug
                      I agree. New ERA knew exactly what was going on when the caps were made!

                      There was no mistake made here, just that New ERA got caught.
                      Now the PR Blitz is on...
                      "After my fourth season I asked for $43,000 and General Manager Ed Barrow told me, 'Young man, do you realize Lou Gehrig, a 16-year-man, is playing for only $44,000?' I said, Mr. Barrow, there is only one answer to that - Mr. Gehrig is terribly underpaid."- Yankees outfielder Joe DiMaggio

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                      • #12
                        Originally posted by Doug Miller View Post
                        New Era knew exactly what they were doing; they were marketing to specific target markets with the colors and symbols. The red, blue, and gold are all well known gang colors -- when you throw in the crown on the gold too. New Era is insulting your intelligence if they say otherwise.
                        The caps with the bandana look also came in other colors...black, green, yellow, and orange, maybe more. I'm not sure what gang wears those colors. Those colors were not "targeted". That's why I didn't think that the company had made them specifically for the Bloods and Crips or any other thug wanna-be. I know high school kids that wear something close to these caps and its not b/c they are in a gang but that's what their school colors are. Just giving them the benefit of the doubt here, but I'm not that naive to think the company (or any other company) is above that. I mean they are in business and the bottom line is the dollar. Looks like a new marketing strategy went bad fast. The cap with the crown on it however is specifically made with something in mind.

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                        • #13
                          They probably made the other bandana cap colors to cover up the fact that the red and blue ones were for some of the most notorious gangs ever.
                          R.I.P. TORRE

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                          • #14
                            Those are gang caps, like Doug Miller said it's a lie otherwise. Look at them, eyeball test. Okay, wannabe gangstas bought them too.

                            That doesn't mean New Era did a terrible thing. To me it's a stretch that getting a new hat will make people do more illegal activities for their gang. In the end it's a bandana (old) plus a cap (old), they didn't reinvent the wheel or introduce especially significant bandanas. But it's an unsavory way of making money.
                            Last edited by plask_stirlac; 08-27-2007, 08:28 AM.
                            (fantasy football)
                            JM: Only did that for a couple of years and then we had a conspiracy so it kind of turned me sour. Our league's commissioner, Lew Ford(notes) at the time, was doing some shady things that ... I'd rather not talk about [laughs].
                            DB: Isn't he in Japan right now?
                            JM: I don't know where Lou is right now. He's probably fleeing the authorities [laughs].

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                            • #15
                              As per Ronnie "The Nightrain" Lane on XM channel 175:
                              "For now on whenever New Era comes out with a new line of hats, the FBI will be notified to look at them all to see if they look like "gang apparel."
                              My thoughts: Who exactly determines what is "gang apparel"?
                              What is "gang like" to one may not be to another.
                              Whatever happnened to a normal looking baseball hat!?!?!?!?
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