What is it with these service charges that get added on to the price of a ticket? For example, a ticket might cost $35 at the ballpark, but if you buy it at the team's mall store (owned by the team), they add on a service charge of something like $7.50 for a total of $42.50.
From a marketing perspective, wouldn't it make more sense to have a face value of $42.50 and offer a $7.50 discount if you buy the ticket at the ballpark rather than a face value of $35.00 and tack on a $7.50 surcharge if you don't buy the ticket at the ballpark??
And why is it the price of the ticket is different if you buy it at the team's mall store than if you buy it at the ballpark?
From a marketing perspective, wouldn't it make more sense to have a face value of $42.50 and offer a $7.50 discount if you buy the ticket at the ballpark rather than a face value of $35.00 and tack on a $7.50 surcharge if you don't buy the ticket at the ballpark??
And why is it the price of the ticket is different if you buy it at the team's mall store than if you buy it at the ballpark?
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