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Knickerbocker Beer And The Giants

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  • #31
    Good stuff Donald, brings back a lot of memories.
    Lets get Eddie Basinski elected to the Polish Sports Hall of Fame.
    www.brooklyndodgermemories.com

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    • #32
      Originally posted by GIANT View Post
      The greatest beer ads directly associated with baseball were the "live" TV spots Mel Allen used to do in the fifties after Yankee games: a "two shot" of Allen and a Pilsner glass of Ballantine. Mel would read the copy, in a shirt and loosened tie, sweating profusely (this was before air conditioned broadcast booths) while looking at the glass of beer with what could be fairly described as a reverence seldom seen outside houses of worship. While he couldn't drink on the air, it was evident that once the camera went off, that beer was "going, going, gone".

      I remember those ads with Mel Allen. "Purity, Body, Flavor" said Mel who unlike Connie Desmond read the ads.
      Mel also referred to many of Mantle's long home runs as "Ballantine Blasts."

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      • #33
        Originally posted by Bob Koenig View Post
        Mel also referred to many of Mantle's long home runs as "Ballantine Blasts."
        I do recall Mel Allen referring to Mantle's homers as Ballantine blasts. He'd usually than say if your watching at your favorite tavern "Ask the man for Ballantine-you'll be so glad you did."

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        • #34
          One of my first jobs was as a sub-junior-assistant copywriter on the Ballantine account at the William Esty agency (once every three or four weeks I was allowed near a headline).

          Ballantine had a number of catchy phrases spaced throughout their ads: "hey gethca cold beer" mimicked the vendor's call at the Stadium, "make that three ring sign (purity, body, flavor) and ask the man for Ballantine" are two that remain clear in a fading memory.

          Mel's call of a "Ballantine Blast" pre-dated Mantle by a number of years. Mickey came up in 1951, he was nineteen (it was also Bob Sheppard's first day on the job as Yankee public address announcer) and Mel had called more than a few of Joe D's "Ballantine Blasts" well before Mantle and Sheppard arrived in the Bronx.

          Also, depending on the inning and the sponsor rotation, one of those "going, going, gone" shots might also be described, with that great Alabama drawl, as a "White Owl Wallop."
          After 1957, it seemed like we would never laugh again. Of course, we did. Its just that we were never young again.

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          • #35
            1957 Ny Giants Schedule

            Here is the cover of the 1957 Giants Knickerbocker Beer schedule.
            Attached Files
            LONG LIVE THE POLO GROUNDS 1891-1964
            http://groups.yahoo.com/group/POLOGROUNDS1962

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            • #36
              Knickerbocker Beer

              Here is a great old Knickerbocker Beer sign.
              Attached Files
              LONG LIVE THE POLO GROUNDS 1891-1964
              http://groups.yahoo.com/group/POLOGROUNDS1962

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