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Knickerbocker Beer And The Giants

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  • POLO GROUNDS 1957
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    Knickerbocker Beer

    Here is a great old Knickerbocker Beer sign.
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  • POLO GROUNDS 1957
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    1957 Ny Giants Schedule

    Here is the cover of the 1957 Giants Knickerbocker Beer schedule.
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  • The Real McCoy
    replied
    One of my first jobs was as a sub-junior-assistant copywriter on the Ballantine account at the William Esty agency (once every three or four weeks I was allowed near a headline).

    Ballantine had a number of catchy phrases spaced throughout their ads: "hey gethca cold beer" mimicked the vendor's call at the Stadium, "make that three ring sign (purity, body, flavor) and ask the man for Ballantine" are two that remain clear in a fading memory.

    Mel's call of a "Ballantine Blast" pre-dated Mantle by a number of years. Mickey came up in 1951, he was nineteen (it was also Bob Sheppard's first day on the job as Yankee public address announcer) and Mel had called more than a few of Joe D's "Ballantine Blasts" well before Mantle and Sheppard arrived in the Bronx.

    Also, depending on the inning and the sponsor rotation, one of those "going, going, gone" shots might also be described, with that great Alabama drawl, as a "White Owl Wallop."

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  • GIANT
    replied
    Originally posted by Bob Koenig View Post
    Mel also referred to many of Mantle's long home runs as "Ballantine Blasts."
    I do recall Mel Allen referring to Mantle's homers as Ballantine blasts. He'd usually than say if your watching at your favorite tavern "Ask the man for Ballantine-you'll be so glad you did."

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  • Bob Koenig
    replied
    Originally posted by GIANT View Post
    The greatest beer ads directly associated with baseball were the "live" TV spots Mel Allen used to do in the fifties after Yankee games: a "two shot" of Allen and a Pilsner glass of Ballantine. Mel would read the copy, in a shirt and loosened tie, sweating profusely (this was before air conditioned broadcast booths) while looking at the glass of beer with what could be fairly described as a reverence seldom seen outside houses of worship. While he couldn't drink on the air, it was evident that once the camera went off, that beer was "going, going, gone".

    I remember those ads with Mel Allen. "Purity, Body, Flavor" said Mel who unlike Connie Desmond read the ads.
    Mel also referred to many of Mantle's long home runs as "Ballantine Blasts."

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  • tonypug
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    Good stuff Donald, brings back a lot of memories.

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  • POLO GROUNDS 1957
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    Knickerbocker Beer

    Here is the back view of the same carton.
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  • POLO GROUNDS 1957
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    Knickerbocker Beer

    Here is a knickerbocker beer carton from the 1950's this is the front view.
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  • POLO GROUNDS 1957
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    Knickerbocker Beer

    Here is another nice knickerbocker beer sign from the 1950's
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  • POLO GROUNDS 1957
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    Knickerbocker Beer

    Here is a nice lighted knickerbocker beer sign.
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  • KCGHOST
    replied
    Looks like Miller stole their ad campaign for Miller Lite ("Great Taste" - "Less Filling") right from these Knickerbocker ads.

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  • THE OX
    replied
    Originally posted by The Real McCoy
    Nice memory job!

    Purity, Body, Flavor were, of course, the famous "three rings" of Ballantine: "Make that three ring sign, Ask the man for Ballantine".
    Ah sweet memories! Sung to the tune of "Blue Tail Fly".....

    "For flavor that refreshes you
    Here's the only thing to do
    Just look for the three-ring sign....
    And ask the man for Ballantine!"

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  • POLO GROUNDS 1957
    replied
    Knickerbocker Beer

    Here is a 6 pack of knickerbocker beer with the case. how many giant fans out there remmber being at home and watching on tv or listening to the giants and having a cold knickerbocker beer.
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  • POLO GROUNDS 1957
    replied
    Knickerbocker Beer

    Here is a knickerbocker beer bottle cap lighted sign.
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  • tonypug
    replied
    Schaefer and Ballentine were long time sponsers of the Brooklyn Dodgers and New York Yankees respectively.Although in my mind I always associated Knickebocker Beer with the Giants, they were only a sponser in 56 and 57. The sponsers were associated with the respective teams. Even after the Brooklyn Dodgers were no longer, every time I saw a Lucky Strike or Schaefer ad I always thought of the Brooklyn Dodgers.

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